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Adoption vs Usage

Digital dependency trends in the UK

How is our reliance on smart home devices growing?

Globally, people are spending increasing amounts of time using digital devices as we transition to a more connected society. More time at home has led to more interest in a vast array of connected devices.In our 2023-24 Connected Home Report, we discuss usage and adoption patterns in relation to the smart home, assessing uptake of functional and entertainment devices, attitudes towards connectivity in the home, and considerations that arise once consumers become smart device owners.